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NGP Empire, the powerhouse behind Pablo snus, continues to deliver hit after hit and the release of Pablo Pink Lemonade has been one of the most anticipated drops yet. As part of the Exclusive Line, this flavour has created huge excitement, especially among our TikTok community where it has been a constant topic of discussion. The Pablo brand continues to grow in popularity across the UK and beyond, and Pink Lemonade shows exactly why. With its refreshing taste and signature Pablo strength, this pouch sets a new standard for flavour and intensity. Welcome to our Pablo Pink Lemonade review.
Pablo has become one of the most recognisable names in the nicotine pouch industry, known for its fearless attitude and distinct edge. The brand first gained attention when its early products featured the image of Pablo Escobar, coinciding with the global success of the TV show Narcos. This bold marketing instantly set it apart and helped shape the “bad boy” image that Pablo quickly became known for. But behind the controversy, Pablo built a loyal following because of its intense strength, reliable quality and full-bodied flavours that delivered exactly what users were looking for.
As the brand matured, Pablo reinvented itself with the release of the Exclusive Line, proving that NGP Empire could evolve beyond shock value. The line showcased improved pouch design, smoother textures and a stronger focus on flavour balance. Later, the launch of the Gold Edition showed the brand’s commitment to inclusivity, offering a 17mg version that allowed fans to enjoy Pablo at a lower intensity while keeping its signature flavour profile intact.
Now comes Pablo Pink Lemonade, the latest star in the lineup. It delivers that familiar Pablo power in a softer, fluffier pouch, with a tangy citrus sweetness that fans can’t wait to experience.
For purists, Pablo has always represented the rebel spirit of the snus world. The original Ice Cold release, with its iconic Escobar imagery and unapologetic design, perfectly captured that raw edge. It was gritty, bold and unfiltered, the kind of product that made Pablo instantly stand out from the crowd. However, the newer versions have taken a different direction, and none more so than Pink Lemonade. It feels softer, lighter and somewhat playful, which is almost at odds with the original identity that built Pablo’s legacy.
When you think of Pink Lemonade, you picture something fun, sweet and nostalgic – not exactly the menacing power that Pablo once embodied. Yet, pairing that flavour with a 50mg pouch creates an interesting contradiction. It’s sweet but strong, friendly yet fierce. Perhaps that was NGP Empire’s intention all along, to show versatility and maturity. Pink Lemonade may challenge Pablo’s past image, but it also proves that even the toughest brands can evolve while keeping their signature bite intact.
I have always been a fan of Pablo Mocca from the Exclusive Line. There was something special about how the flavour developed within a slightly drier pouch yet managed to last for a long time without losing its balance. Among all the releases this year, Mocca stood out as one of the most complete and enjoyable options. Many of the newer flavours from NGP Empire have delivered an initial burst of flavour that fades too quickly, which can make the experience feel unfinished. For me, the ability to enjoy a pouch for an extended period without losing flavour or satisfaction is an important part of the overall enjoyment.
Pink Lemonade changes that. It delivers a consistent flavour that lasts, with a sharp citrus edge and a gentle cooling sensation that reminds me of Grape Ice. The first few moments are bold and bright, followed by a more layered flavour that holds its strength throughout the load. The balance between sweetness and tanginess is perfectly judged, and the endurance of the flavour is noticeably better than most recent NGP releases. Pink Lemonade feels refined, deliberate and well crafted, proving that NGP Empire has found its rhythm again in delivering flavour with staying power.
One of the most overlooked aspects of nicotine pouches is the actual composition of the pouch itself. It might seem like a small detail, but it has a huge impact on flavour delivery, mouthfeel, comfort, and even how strong the nicotine feels during use. When Pablo released several new flavours in 2025, the differences in pouch construction were hard to ignore. Some were perfectly balanced and smooth, while others felt dry, sticky, or oddly coated. There were moments when it felt as though NGP Empire had strayed from the careful craftsmanship that made Pablo so respected in the late 2010s.
Many of the newer releases had a strange spray-like film over the pouch material, which appeared to be an attempt to intensify flavour. The result was often an artificial sweetness or unpleasant drip that took away from the natural feel Pablo was known for. Thankfully, Pink Lemonade shows signs of a return to form. While there is still a light coating designed to enhance flavour, the pouches feel more natural and balanced in the mouth. The texture is slightly drier than other recent releases, offering better comfort and longevity. Whether this is a one-off refinement or a new direction for Pablo remains to be seen, but it feels like progress.
One of the main reasons fans remain loyal to Pablo is because of its strength. Whether it is the 17mg Gold Edition or the 50mg standard pouch, users expect accuracy and a consistent hit that defines the brand. Pablo has built its name on delivering that punch, time and again. With Pink Lemonade, however, the experience feels slightly different. While the pouch still carries the trademark Pablo kick, it does not strike with the same intensity as some of the other flavours in the Exclusive Line.
Fruity flavours are often softer in their nicotine delivery compared to mint-based ones, so a slight reduction in perceived strength is expected. Still, I anticipated more of a hit from this release. The 50mg strength is certainly there, noticeable especially when used on an empty stomach, but compared with flavours like Ice Cold or Red, it feels more subdued and restrained than fans might expect.
Pablo Pink Lemonade is an interesting and important release for NGP Empire, marking another step in the brand’s evolution. It represents a clear shift from the dark, edgy aesthetic that originally defined Pablo toward something more refined, balanced and mature. The flavour itself brings a brightness and freshness that stands out from the usual lineup, yet it still carries that unmistakable Pablo backbone that fans expect. It is not as intense or as brash as Ice Cold, but that may be exactly what makes it work. Pink Lemonade feels like Pablo experimenting with subtlety without losing identity.
From a performance standpoint, it shows progress in several key areas. The pouch composition is improved, with a drier texture and more natural feel compared to some of the overly processed releases earlier this year. The endurance of flavour is impressive, holding its citrusy tang for longer than expected, which makes for a more enjoyable and consistent experience. While the strength feels slightly softer than other Pablo variants, it still delivers a satisfying hit that sits comfortably within the 50mg range.
Overall, Pablo Pink Lemonade feels like a sign that NGP Empire is listening to its customers. It shows better craftsmanship, flavour balance and composition control. For long-time users, it may not replace Ice Cold or Mocca, but it adds a refreshing new option to the Exclusive Line. It also proves that Pablo can take risks and still deliver a premium experience. Whether you are a loyal Pablo fan or new to the brand, Pink Lemonade is a flavour worth trying, a blend of sweetness, sharpness and strength that hints at where NGP Empire is taking Pablo next.
